I was telling my son that the folks marketing adult diapers are really missing out by advertising only to those with a "need."

They really ought to play up the convenience factor more, offer customized Nike sporting event versions, maybe they could sell "festival pants," (Think Lillith Fair, Burning Man, Phishtivals, anyplace that's already got a stink factor). I sure coulda used 'em during those Lord Of The Rings movies. Hobbit pants free with the purchase of a Jumbo Dr Pepper? (Actually, Dr Pepper makes me think more of the deluxe model…) Lucas could sell glow in the dark versions weeks in advance of whatever blockbuster the UFO Dictator gang's waiting in line for. NBC could give out "Must Pee TV" britches at the Sunoco with the purchase of 3 Pepsi Products. Here's a slogan idea…"Piss 'em and don't miss 'em!" Also thinking that built in pregnancy tests might be useful.